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Hi, I'm Bethany Lankin.


I create highly usable digital experiences to help businesses delight their audiences..

Form fields for property information filled in by insurance agents.

SingleSource

Faulty API-prefill assumptions drive a redesigned solution that better aligns with user workflows.

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Thumbnail showing five UX personas.

UX Personas

Data-driven personas reveal current and future policyholder needs to enable better UX experiences.


Explore UX personas

Collage of support and downloads web and mobile platforms.

Support and Downloads

Customers no longer struggle to find support documents and drivers.


Explore support and downloads

Collage of the global header redesign on desktop and mobile platforms.

Multinational Global Header

A consistent experience for multiple websites without sacrificing usability at the country level.


Explore global header

Collage of screens showing the product compare feature.

Product Compare
A new feature lets users compare products and request multiple quotes.

Explore product compare

Collage of the search and filter features on web and mobile platforms.

Search and filter

A new way to filter product search results.


Explore search and filter

Let's work together

bethanylankin@mail.com

Resume - PDF


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